Our vision and values

Our vision is to see families equipped to confidently parent their children of all ages into a vibrant, two-way relationship with God. We resource parents and carers and the churches and communities that surround them.

Our values

We believe God has shared with us in the Bible a simple plan for us to encourage our children into a vibrant, two-way relationship with God:

“Love the Lord your God with all your heart and with all your soul and with all your strength. These commandments that I give you today are to be on your hearts. Impress them on your children. Talk about them when you sit at home and when you walk along the road, when you lie down and when you get up. Tie them as symbols on your hands and bind them on your foreheads. Write them on the doorframes of your houses and on your gates.”
Deuteronomy 6:5-9

We believe that God has positioned parents and carers to show their children the reality of a day-to-day life with God.

We believe faith is discovered, modelled and learned in the everyday. It is important to us to share the imperfect, messy, realness of family life and this will be reflected in our content and the images we use.

We believe each family and each child’s journey of faith is unique and there is no one right way to help kids meet and know God. We help people to find their next step not follow a one-size-fits-all approach.

We believe that learning and growing works best in community. We encourage people to support each other as they journey together.

We believe that parents are the primary disciplers of their children but they don’t disciple in isolation. Children exist within a wider community of faith and we are committed to resourcing and equipping all levels of that community.

We believe that God is at work in the lives of children of all ages, whatever their circumstances. We are committed to supporting all different sorts of families.

In everything we do, we want to:

• honour parents and carers as the primary disciplers of and experts in their children
• ensure that parents feel confident, equipped and resourced